The paper that I read for this post dealt with this idea. There is a growing emphasis on the environment and how we can be more eco-friendly and automakers are some of the main groups that are being targeted for this movement. The paper talks about a method that was created to help automakers in the design of thier cars. It stated that just by seeing the silhouette of a car, one will perceive whether or not it is environmentally friendly.
A survey was created that contained images of car silhouettes, as shown in the following picture,
Figure 1 |
They picked 7 points on the silhouette and changed them to give the car a different look.
Figure 2 |
The ratings were based on how people percieved the car as environmently friendly and if the shape was inspired by nature.
I have decided not to disclose the results for this study because I would be interested to see what your perception of these silhouettes are. Refer to Figure 1 and comment on the top two silhouettes you think meet the criteria.